Brazilian Blowout Blog

Client Review: Formaldehyde-Free Brazilian Blowout ZERO

2011-05-03T17:54:00.000-07:00

When Brazilian Blowout announced their new product, Zero, without so much as a trace of formaldehyde, I was ecstatic! I wanted to try it right away, and I was dying to know how it compared to the Original (find out here.) I took a class (stylists, check schedule here,) and set about trying it out. Since Tammy of A Mom in Red High Heels has been so kind as to lend me her forum, I wanted to thank her and her readers with another contest (we have previously given away two makeovers and a Brazilian Blowout.) I wanted to give one reader the chance to try this brand-new product, and give her review for everyone else to learn from, as well! While winners have previously been chosen at random, this time I decided to choose by hair type. So, we asked readers to send in their frizziest hair pics, and a brief rundown of their chemical history.

Enter Dahlia: she has hair that is thick, wavy and medium-textured in the back and more fine, less wavy, and more chemically “affected” in the front. She has color and highlights, and had never had a treatment to alter her texture, but she did style it regularly into a smoother, straighter look. This made Dahlia our winner! Her mixed condition and texture are a great way to test a product.

(Photo taken after Dahlia did a quick blow dry and then slept on it! It looks beautiful, and so easy!)

Two weeks later, I emailed Dahlia and asked for a testimonial to use in this post. I would have been happy to publish Q&A’s, but was pleasantly surprised when she wrote back in enthusiastic (and flattering!) detail:

“I had an incredible experience with Jordana Lorraine getting the Brazilian Blowout Zero. I didn’t know what to completely expect, but I had asked around before going, and was told to expect that my eyes would tear up and that the fumes were going to be on the strong side. I didn’t experience either one at all. Jordana did have a machine that vents the fumes, but I had no issues with odors from the process nor the burning of the eyes. Jordana took her time to make sure that my hair was perfect. She explained everything she was doing and made sure to answer all of my questions. My hair is long and can be tedious, but Jordana worked her magic. I walked in a frizzy mess and out with a beautiful head of hair! I couldn’t believe how incredibly soft my hair was, AND frizz-less! Not only was Jordana very gentle and kind, but her assistant was as well. There is nothing like an awesome salon experience, but we all know that the true test to having beautiful hair is waiting to see what it is like when you get home.

I really put my hair up to the challenge because it rained the day after I got it done. I was sad when I saw the weather because I didn’t want to only have beautiful hair for the one day, but I must say the complete opposite happened in this case. In damp weather my hair will kink up and totally frizz out. It sprinkled at my son’s baseball game the next morning, so I wore a hoodie, no issues with my hair. It poured in the afternoon and I had to go out a couple of times, with an umbrella of course, but still, no kinking or frizz! My hair looked perfect for days, then the next test…washing it. I thought that I would lose the softness (seriously my hair is like baby soft) once I washed it, not to mention that the hair around my neck loves to tangle and frizz, and I was sad that it was going to come back. I couldn’t believe that after washing, drying and sleeping on it, no rat nest underneath! My hair is so awesome! I am still in awe of how much easier it is to blow out, quicker with the blow dryer and so few tangles. I find myself running my fingers through my hair and it is wonderful how it actually makes it to the end with ease. My husband loved it and everytime I see my friends, they are always complimenting me. My color looks brighter and my hair is just beautiful.

The anti-tangle thing is something I didn’t expect at all. My brush just glides through my hair now, when I used to have to fight with it before. It makes drying it easier too…my hair doesn’t knot up on me when I pull a brush through it to blow it out.”

What could I possibly add to that?! I am so glad that Dahlia is enjoying her Brazilian Blowout Zero, and I hope this helps people see how great this new product is!

Jordana Lorraine, Brazilian Blowout and Keratin Treatment Specialist
Lorraine Colour Bar in Santa Monica, CA (310) 922-2645

Dahlia’s color and cut by: Kristy Forge (626) 261-3228.

Post copied as shown on A Mom in Red High Heels.

Brazilian Blowout with ZERO formaldehyde!

2011-02-14T11:07:00.000-08:00

New Brazilian Blowout ZERO has no formaldehyde before, during or after use! Still skeptical? Check out the independent lab results here

It will be in my studio this week, and I can't wait to try it!

OSHA test results show Brazilian Blowout is SAFE for clients and stylists!

2011-02-14T11:00:00.000-08:00

Brazilian Blowout has distributed this informational flyer to all Certified Salons and Stylists, to let us know that OSHA's air quality testing has shown that the Brazilian Blowout treatment is SAFE for clients and stylists! The trace amounts of formaldehyde released into the air during the treatment are well below OSHA's safety guidelines. In my loft studio, we go the extra mile and use a specialized air filtration system to remove even those traces. There is no cleaner or safer way to have this treatment!

Brazilian Blowout Responds to formaldehyde accusation

2010-10-01T00:49:00.000-07:00

See Brazilian Blowout's Official Statement here.

Brazilian Blowout was recently accused of having formaldehyde in their professional solution, which is labeled "formaldehyde-free." See follow-up information and their initial response here (updated statements on homepage at link above):

VIA WWW.AMOMINREDHIGHHEELS.COM

This investigation into the contents of Brazilian Blowout™ smoothing treatment began when a stylist, Molly Scrutton of Platform Artistic Salon in Oregon, claimed she was experiencing physical reactions from performing the keratin hair treatment on clients. It should be noted that Molly is NOT a Certified Brazilian Blowout™ Stylist and if she was performing the treatment, she was doing so untrained. Molly’s salon submitted a sample of product that they claim is Brazilian Blowout’s Acai Professional Smoothing Solution. Brazilian Blowout™ has checked their files and according to their records, “the last bottle of solution purchased from this salon was back on January 18th, 2010 (Shipped to Platform Artistic Salon but billed to a different stylist). Certainly, nowhere near the August 12th 2010 date that OHSU claims a bottle was shipped to Platform Artistic Salon.”

It appears that there are some unanswered questions regarding the sample submitted to the Oregon branch of OSHA.

Brazilian Blowout addresses the claim with the following statement [as seen on their website]:

“At Brazilian Blowout, the safety of our products, stylists and consumers is our number one priority. We stand behind the integrity of our product, and affirm that our professional solution is indeed formaldehyde-free.

As a result of the Oregon division of the Occupational Safety and Health Administration’s (OSHA)recent claim, Brazilian Blowout is conducting a thorough investigation of these allegations to ensure that accurate data is released to the public.

With regards to OSHA’s claim, the actual source of the formulation tested has not been identified, and was not submitted by the Brazilian Blowout company itself. Because OSHA did not request a sample from the company directly, there is no reason to believe that the formulation tested and found positive for traces of formaldehyde was indeed Brazilian Blowout product. This represents a clear violation of proper testing protocol, and this gross negligence on the part of OSHA invalidates all findings that have been released as a result of OSHA’s testing.”

We look forward to hearing what else comes of this. Increased training for stylists, stricter purchasing power of product for salons and increased safety for stylists and clients via appropriate air filtration systems would all be wonderful things to come of this controversy.

Disclaimer: Jordana Lorraine and Tammy Gibson are not employees or representatives of Brazilian Blowout™. The information given here was provided by a Brazilian Blowout representative, and the opinions expressed are those of Jordana Lorraine and Tammy Gibson based on our personal experiences with this and other smoothing treatments. We are not authorized to field calls or answer questions on the company’s behalf.

Brazilian Blowout: Go for the cheap deal, or splurge for the experienced Specialist?

2010-08-08T09:32:00.000-07:00

As you probably already know if you are my client, read this blog, or know me at all...Brazilian Blowout is one of my favorite things on the planet. It has changed my life dramatically, both as frizzy-haired girl (can you saw Jew-fro??) and as a hairdresser. So it BREAKS MY HEART to hear some of the tragic stories I have, about other stylists either doing it wrong, and/or misleading the client as to what product is being used on them. I've said it before, and I'll say it again...if the price seems TOO GOOD TO BE TRUE, it probably is. This product is expensive, and doing it properly (and well) requires special training and equipment, extra time and personalized care (Halle Berry and Lindsay Lohan have both had it...but should their hair be treated the same? No...duh?) So ask some questions, such as, how did the stylist get certified? Did you know this can be done by simply watching a 5 minute video? Or, a more professional stylist may have taken an actual class or workshop. Unfortunately, BB salon locator will not tell you which method someone trained by, and everyone is given the same certificate. So how can you know? Research and interview the stylist. Some tips can be found here at A Mom in Red High Heels.

When looking at the price, also consider the cost of the stylist's time; if she charges $30 for a haircut, what does that say about her skill and experience even prior to learning Brazilian Blowout? (Sorry, Kansas...I am going by city standards, which generally bill a good haircut from an experienced stylist at $75-100.)

This is a relatively new service, and everyone wants to jump on the bandwagon, but you don't want someone from the bandwagon messing up your hair! Even if your Mom's friend owns a salon and has been cutting your hair since your were 2, and you trust her implicitly, but she just learned how to do BB, she may not be the one to go to for this.

Allow me to share some examples of what I've seen and heard:

"My co-worker got it done for half the price."

A long-time color and haircut client of mine (let's call her Jenny) had a Brazilian Blowout with me in December. She wanted another one to help her beat the summer heat (and humidity, ick!) but it wasn't in her budget. A co-worker of hers said she's had it done for really cheap, and curiosity set in. Jenny called the salon, asked a few questions and made an appointment. They jumped right in and shampooed her hair, then she saw the stylist pull out a purple bottle (the Brazilian Blowout bottle is bronze, as she had seen in my salon where we proudly display the products we are using.) Jenny asked the stylist, "What is that?" and was told it was "The Brazilian Blowout solution." Not one to have the wool pulled over her eyes, Jenny asked to see the bottle. She engaged the stylist in a conversation, in which the stylist claimed the product was "just the same as Brazilian Blowout," but when asked about details the stylist fell short on knowledge of her product, and it became more and more clear to Jenny that it was definitely not "just the same as Brazilian Blowout" (3 day wait to wash hair, for one thing.) In the end, she left without having the service done. I don't even know what they were trying to use on her; I have searched and searched and not found any keratin treatment that comes in a purple bottle.

"I got Brazilian Blowout with a friend, and hers looked great but mine got fried."

A client I've seen a few times for BB was telling a friend she was visiting how amazing it was, and a local place had a "bring a friend" deal, so they both got it. The friend's hair (curly/frizzy, fine, colored) came out great; nice waves when air-dried, easy to blow straight, as it should be. My client's delicate, heavily-highlighted hair on the other hand, literally melted. It looked like what I've seen when someone uses a flat-iron overseas without a proper converter. Seriously! Several areas of her hair were absolutely MELTED. Please note that heat damage is virtually irreparable; it can be re-moisturized, but really needs to be cut off. When she asked the stylist what happened, he guessed that 'maybe he used too high of a heat setting for her hair condition.' YA THINK???

"The salon down the street is offering it for a lot less."

Scenario 1: There is a salon about a mile away from mine, which always has some kind of Groupon or other 'deal' going on. I have recently learned that not only is the owner not Brazilian Blowout-Certified, but she doesn't even have a CA Cosmetology license! She does do them herself, as well as her other stylists, but guess who else? She has hired a beauty school student, also not certified (you must have your stet license before BB will train and certify you,) to do these BB deals. This makes my head spin! It is not 'in' me to rat her out to any of these regulating boards/companies, but I have seen several clients who have had bad experiences there.

Scenario 2: A salon down the street has a dry-erase board out front saying they do Brazilian Blowout. So, I pop my head in and ask to buy the BB shampoo. They don't have it. That's weird...I ask a few more questions and it turns out they don't do Brazilian Blowout at all, they don't even know it's a brand name, they're just advertising something they've heard is popular. I ask what would be done on my hair if I made an appointment there for "Brazilian Blowout," and the guy says, "A Brazilian Blowout." I reply, "I thought you just said you don't have Brazilian Blowout? So what would they be doing to my hair?" The poor guy doesn't have a clue how to answer my question. Awesome.

Scenario 3: Another salon in my general area has been advertising BB for a super-low price, but I've heard from three clients now that "theirs doesn't work." Once again...there is only ONE Brazilian Blowout! There's no "mine" or "theirs," but there is proper application and execution. After interviewing these clients, I have learned that this salon is basically using the BB solution (maybe? Not sure really) as a conditioning treatment. They shampoo the hair, pop it under the dryer, and rinse it out. In other words they skip all of the important steps; light, consistent application, blowdrying, flat-ironing at a high temperature to seal it...they just put it on and rinse it out. This does soften and defrizz the hair, maybe for a week or two, but it certainly won't give the amazing results that a true Brazilian Blowout will. Why would the salon do this? Lots of money for virtually no work, I suppose....wow.

"I love my hair, but it burned my scalp and caused flaking, sores, hair loss..."

Brazilian Blowout is not intended to be applied to the scalp. While there may be some incidental contact, it is meant to be applied to the hair only, not slathered onto the scalp like color. It doesn't shock me that doing so would irritate or suffocate the skin...after all, the treatment is designed to fill in and seal off cracks in the hair, so it could presumably do the same to the skin or follices if improperly applied to the scalp. Wanna bet this stylist got "certified" by watching a 5-minute video, rather than taking a live class where they could see it done start to finish and ask questions? Yes, unfortunately, this is an option.

"I tried Brazilian Blowout before, but I hated waiting several days to wash my hair. I was so excited to read on your website that yours doesn't have a wait time."

This poor client has either been bait+switched, or straight-up lied to. I handled it more delicately when discussing it with her, but here's the deal: There is only ONE Brazilian Blowout. It says all over their website that it has "No Downtime." You can wash, style, pull back, even braid your hair that same day and it will not hurt the treatment's results. Most other keratin treatments make the client leave with the product ironed into their hair, and it cannot get wet, sweat on, clipped, bent or ponytailed for 24-96 hours. That's FOUR days! Ick. Anyway, if you have to wait before doing any of these things, it's NOT BRAZILIAN BLOWOUT.

I'm sorry to get so worked-up over this, but it really is emotional for me. I LOOOOVE my Brazilian Blowout, but if any of the above things happened to me, I'd be PISSED. How do these things happen? The false advertising and trademark infringement can be difficult to track down and pursue legally, especially when it is spoken and not written. There are various levels of training for this service, and the certification process has become rather simple. This leaves it in the clients' hands to research the stylist and make a wise decision. For tips on how to do so, I will once again refer you to this blog post from A Mom in Red High Heels.

WOW! How flattering!!!

2010-05-24T20:55:00.000-07:00

I must say I am honored to have been written about by a classmate from so many years ago (won't say how many...) in this amazing article on modern feminism!

How to Choose a A Brazilian Blowout Stylist (other than, come see me of course!)

2010-04-27T07:38:00.000-07:00

From A Mom in Red High Heels, my favorite site for stylish Moms:

"Most of us have wandered into a mall salon sometime in our lives, taken advantage of a “great deal” from a new salon or stylist, maybe even colored our own hair. But a keratin hair treatment such as Brazilian Blowout...is a much bigger deal. Even once you’ve done some research and chosen the treatment that sounds right for you, it’s still important to choose the right stylist. "

Read the entire post here, to help you find a skilled and experienced stylist in your area:

http://amominredhighheels.com/keratin-treatment-choose-stylist/

Unless, of course, your area is Los Angeles...then you need not look beyond me. Read about my credentials and experience at

http://www.brazilianblowoutspecialist.com

New Brazilian Blowout before and after shots!

2010-01-07T15:10:00.001-08:00

New Year's Brazilian Blowout Special: DISCOUNTED OR FREE HAIRCUT!

2010-01-03T23:30:00.000-08:00

Brazilian Blowout is all over the news, magazines, and celebrity blogs. As you've seen, it's the best way to fight frizz and smooth unruly curls. In fact, it changes your hair texture so much that a trim or re-shaping is recommended.

Now through February 2010, new clients can have that haircut for only $50 (regularly $95) when you see me for a Brazilian Blowout.

Better yet, how about a FREE HAIRCUT? Come in for color and a Brazilian Blowout, and the cut is on me!

My service has been voted the "Best Brazilian Blowout in Los Angeles." Check out that article, and/or my website for information, FAQ and testimonials.

Call 310-922-2645 or email jordanalorraine@gmail.com and mention this blog post to take advantage of this great offer. Time and space are limited, so CALL or EMAIL NOW to reserve your appointment!

Offer also applies to other keratin treatments with Jordana Lorraine. Must mention this blog post when booking. Valid only for clients who are new to Jordana Lorraine and Dino Clark Salon.

Why Brazilian Blowout™ is my favorite keratin treatment!

2009-10-13T10:47:00.000-07:00

I have worked with three different keratin treatments, and for most hair types, Brazilian Blowout™ is my favorite. Why?

~It's the ONLY one that shows you the results same-day and doesn't make you WAIT to wash your hair

~The lightweight cream base leaves hair soft and shiny like you wouldn't believe

~The hair is healthy and has a natural-looking wave if not styled, and still looks naturally straight (not stiff) when blow-dried

~It goes back to natural! The results fade slowly, so waves come back and eventually your hair is back to natural if you don't repeat. No obvious roots, re-do it on your own time. Or go through a cycle of straight->wavy->curly and then repeat. (note that to keep it consistent, it is best to re-do it every 10-12 weeks)

LOVE LOVE LOVE!

Brazilian Blowout Giveaway Contest Winner!!!

2009-09-23T22:08:00.000-07:00

After writing several guest blog posts for http://www.amominredhighheels.com, I decided to give away a FREE Brazilian Blowout to one blog reader/Twitterer via @BrazilBlowout.

Thanks to Jen's List, Tammy @amominred and Christine @IEMommy, over 50 women had the chance to win frizz-free hair. 5 runners-up received $100 gift certificates, and everyone who entered received a thank-you GC.

Watch contest winner @lisadaphne throughout her treatment at this link:

http://twitpic.com/photos/brazilblowout

Website Updated

2009-09-06T08:43:00.000-07:00

Stylist info, testimonials, FAQ and more photos on website!

www.brazilianblowoutspecialist.com

(click on these for larger photos)

ADVANCED TRAINING

2009-09-06T08:23:00.000-07:00

My clients and I were excited about the results, but I still had a some questions. So I went straight to the horse's mouth: I called the creator of the whole process, and was invited in for a rare opportunity to DO A CLIENT TOGETHER WITH HIM! Of course I jumped on that! I had my questions answered but also learned some of his personal tips and tricks they didn't teach in the class. It was AMAZING, I felt SO LUCKY!

Photos!

2009-09-06T08:07:00.000-07:00

CERTIFICATION

2009-09-06T08:03:00.000-07:00

I took the Certification class ASAP after having my hair done, because I loved it so much! It was a lecture and demonstration, followed by a hands-on session where the class split into groups to work on models. We each worked on our assigned models, then rotated to see how it was working on the different hair types.

I left the class feeling exhilarated and couldn't wait to dive in! I started working with clients and friends to get some experience and learn some tricks. I will post a series of photos of the miracles I was now thrilled to be able to perform.

NOT REAL TIME

2009-09-06T08:00:00.000-07:00

I'd just like to reiterate that this blog is not yet in real time. I am journaling my experiences over the last 14 months and will let you know when I'm caught up (soon I hope).

waves coming back

2009-09-01T09:08:00.001-07:00

2 months later, my curls were slowly and evenly returning, but without frizz. I had my bangs re-done to keep them straight, and enjoyed this in-between look. I never could have stretched my curls out to look like this before (remember how springy the curls were?)

What's next?

2009-09-01T09:03:00.000-07:00

Being the curious gal that I am, I wondered, "what can I do with my hair now, that I could never have done before?" BANGS! And why not a color change, while we're at it?

Before and After my first Brazilian Blowout

2009-08-30T18:17:00.000-07:00

Before: 3-4 layers of product and nearly two hours of air-drying to make my curls look good. I won't even post a pic of them left to do their own thing. And no, I'm not a natural blonde LOL...there's A LOT of bleach on this hair. Think it can handle being straightened?

THE ANSWER IS YES!

After: 7 MINUTES with a blow-dryer and a flat brush! This look would have taken 45 minutes before, and fluffed up if I encountered any humidity. But now it is silky, shiny, frizz-free and weather-resistant! (please excuse the sunburn)

Welcome to my Brazilian Blowout Blog!

2009-08-30T17:44:00.000-07:00

Hi! I am Jordana Lorraine, a Certified Brazilian Blowout Specialist working out of Dino Clark Salon in Santa Monica (Los Angeles), CA. I've created this blog to share information about, and photos of, my experience with Brazilian Blowout.

I had my first Brazilian Blowout over a year ago and was immediately enamoured. My (formerly) frizzy, fluffy, curly hair had been transformed into soft, silky, shiny hair. Instead of 45 minutes with numerous products, a round brush and flat iron, I now needed only a flat brush to make my hair silky-straight in less than 10 minutes! If I used a little leave-in conditioner and let it dry naturally, I had the kind of soft, flat waves I'd always coveted.

Since I'm already a hairdresser, the obvious step was to become Certified to offer this miracle time-saver to my own clients and other frizzy gals.

I will start by posting my own pictures and story, then will move on to photos of clients I've done. You can read more about me at http://www.jordanalorraine.com. Contact info is listed on the site.