~It's the ONLY one that shows you the results same-day and doesn't make you WAIT to wash your hair
~The lightweight cream base leaves hair soft and shiny like you wouldn't believe
~The hair is healthy and has a natural-looking wave if not styled, and still looks naturally straight (not stiff) when blow-dried
~It goes back to natural! The results fade slowly, so waves come back and eventually your hair is back to natural if you don't repeat. No obvious roots, re-do it on your own time. Or go through a cycle of straight->wavy->curly and then repeat. (note that to keep it consistent, it is best to re-do it every 10-12 weeks)
LOVE LOVE LOVE!